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    • Music and Mood
      Music and MoodElectronic music bandsWe choose music to suit our mood. What tops our playlist one day can be scrolled past for months if we deem it doesn’t ‘feel’ right. Music can amplify and even change our feelings and embed itself in our emotional memories. It’s powerful stuff. Background Music You’ll hear music wherever you go; supermarkets, shopping centres, restaurants, bars and casinos. It’s not the case that these music choices are random or simply about atmosphere. Extensive research has been carried out to see how music makes us behave. Will it make us feel relaxed? Perhaps walk a little faster? Connect with the targeted demographic for brand loyalty? As it’s lyric-free or lyric simple, electronic music is the perfect background music for venues such as internet cafes or casinos where people need to concentrate. Whereas arcade games have long embraced high energy dance music, the choices for online casinos are more low-level background selections. They are curated more than you would imagine, making sure that at key times of play, the beats get faster to help stimulate adrenaline and the feeling of excitement. Online Casinos, as part of their welcome package, will offer free play or extra games and are all about welcoming new clients, so the importance for them is comfort and familiarity, rather than new musical directions. Will the music styles change? It has been proven that electronic music prolongs the time people spend in a venue. That can give a business a reputation for being welcoming and fun, which helps to drive more customers. As such, we’re already seeing EDM DJs being booked to play live sets at casinos. So, look out for them, or take a more careful listen to the background music next time you’re online....
    • Music and Advertising
      Music and AdvertisingElectronic music bandsWe spend a lot of time searching for new music. Which often takes us down the rabbit hole of other people’s links and playlists. You know how it starts. You like a track, leave your music platform to play on, and suddenly you’re rushing for the stop button and yelling curses at the algorithm that thought you would want to hear the ‘Titanic’ theme tune. This week we somehow ended up on a Vegas-themed playlist featuring the big stars who played the famous Las Vegas casinos. Through that, we learned that the most played Casino song in 2019 was Lil Nas X’s ‘Old Town Road’ (ft. Billy Ray Cyrus). So, it seems Vegas still has some way to go in moving electronic music front and centre. Electronic Music in Online Casinos That got us wondering about online gaming and the most popular music used there. The slot games such as https://mfortune-bonus.co.uk/bingo-bonus/ feature the most music, with many themed around popular movies such as Jurassic Park or Gladiator and using the related theme tunes. The demand for mass appeal has also seen big-name acts incentivise their music, with artists from Dolly Parton to Guns n Roses allowing their music to be linked to online slot games. So, what about electronic music? Although digital music and online casinos should be a match made in heaven, it’s a market yet to be fully exploited by electronic artists. The casinos are looking for mass familiarity in their choice of themes and music. So there hasn’t yet been the cross over from the dance floor to the online casinos as there was, for example, when The Chemical Brothers, Leftfield, and Orbital featured on the classic PlayStation ‘Wipeout’ games in the 1990s. But we’re sure it’s coming. Soon....
    • Electronic Music Festivals
      Electronic Music FestivalsEvents and ConcertsWith Covid 19 having wiped out the live music scene for 2020, there is no shortage of people desperate to get back on the dance floor. So, here’s a look at some of the EDM events confirmed for late summer and autumn 2021. UK Festivals 2021 We Out Here Festival – Cambridgeshire – 19-22 August: The We Out Here Festival was founded by Giles Peterson, so expect live music and generous servings of UK Jazz and world music mixed into this most creative electronic music festival. Headline acts: Ezra Collective, Floating Points, Nubya Garcia. Newsam Park – Leeds – 29th August: A new festival aimed at the techno crowd. Headline acts: Sven Vath, Jamie Jones, Denis Sulta. Creamfields – Daresbury, Cheshire – 26th – 29th August: The oldest and the biggest dance festival with over 200 artists performing. Headline acts: deadmau5, Carl Cox, Martin Garrix. Beautiful People – London – 4 September: A festival with a more house, R&B, and disco vibe. Headline acts: Arrested Development, Basement Jaxx DJ set, David Rodigan. Southbound Festival – South London – 5 September: A new dance music festival with live acts, DJs, and MCs. Headline acts: Sigma , SaSaSaS, The Manor. Hospitality Weekend in the Woods – Beckenham, Kent – 18 & 19 September: Drum and Bass Festival, with DJ sets and live performances. Headline acts Metrik, Netsky, Camo & Krooked. Boundary Brighton – 25 September: Brighton’s biggest electronic music festival. Headline acts: Chase & Status, CamelPhat, Andy C. MiNT Festival – Leeds – 25 September: A range of dance music and a party atmosphere. Headline acts: Amelie Lens, Dax J, Eats Everything. ...
    • Daft Punk
      Daft PunkElectronic music bandsDaft Punk announced their split in February 2021, after an incredible 28 years of making music together. We look back at the releases of one of the most influential electronic duos in music history. Disography Frenchmen Thomas Bangalter and Guy-Manuel de Homem-Christo were originally part of an indie rock band, before experimenting with synthesisers, drum machines and talk box, and forming Daft Punk in Paris in 1993. They released their first studio album, ‘Homework’ on Virgin Records in 1997, along with the singles ‘Da Funk’ and ‘Around the World’. The album combined their French house background with indie pop, rock, techno, and funk to positive reviews in the electronic music world, and they made the cover of the UK’s Mixmag and Muzik magazines and headlined the Tribal Gathering Festival The second album, 2001’s ‘Discovery’, was more synthpop in feel, with auto-tuned vocals. It featured three singles, ‘One More Time’, ‘Digital Love’ and ‘Harder, Better, Faster, Stronger’. ‘One More Time’ became a mainstream club hit, cementing Daft Punk’s reputation for crafting upbeat, feel-good hooks. Mixed reviews were received for their third album, ‘Human After All’ (2005), with the singles ‘Robot Rock’ and ‘Technologic’ not receiving much success outside of the UK. The duo concentrated on other projects for the next few years, such as directing their first film, ‘Electroma’ (2006). They set out on a long tour that helped them to cement their popularity in North America, and they recorded a live album, ‘Alive 2007’, which won a Grammy Award for the Best Electronic / Dance Album. This time also saw their debut writing for film, composing the score for ‘Tron: Legacy’ in 2010. A move to Columbia Records took place before the release of Daft Punk’s fourth album ‘Random Access Memories’ in 2013. This album catapulted the group back into the mainstream, winning five Grammy Awards in 2014, including album of the year and single of the year for the lead track Get Lucky, which made the top ten in 32 countries. It wasn’t until 2016 that Daft Punk finally reached number one on the Billboard Hot 100 with “Starboy”, a collaboration with the Canadian R&B singer ‘the Weeknd’. They also collaborated on the single ‘I Feel it Coming’, which charted at number 4. ...
    • Kraftwerk
      KraftwerkAlbums and Releases / Events and ConcertsEvery time a ‘Best Electronic Music Albums’ list is made, Kraftwerk’s ‘Trans-Europe Express’ is in or near the number one spot. Recorded in 1976, this album is far older than today’s clubbers, doesn’t find itself in DJ sets and doesn’t get much radio play. So just how has it stayed at the top for so long? Creativity and Innovation Recorded in Dusseldorf, Germany, in the summer of 1976 and released in March 1977 on Kling Klang Records; Trans-Europe Express (or Trans Europa Express) was Kraftwerk’s sixth studio album. The band had already developed a melodic, minimal electronic style, with some manipulated vocals, but this was pushed further still on ‘Trans Europe Express.’ This vocal development is often accredited to David Bowie and Iggy Pop, who met with the band just before the lyrics for ‘Trans-Europe Express’ was recorded. A creative leap on this album was also possible thanks to the use of a new sequencer known as the ‘Synthanorma Sequencer’. This customised piece of equipment was made especially for the band by Matten & Wiechers. The 32-step 16 analogue sequencer allowed for much more elaborate synthesiser parts, which can be heard to great effect on the tracks ‘Endless Endless’ and ‘Franz Schubert’. The style of the album is minimalist, with simple, often repeated themes, a result of band member Ralf Hutter’s belief, “If we can convey an idea with one or two notes, it is better than to play a hundred or so notes”. On their previous album, ‘Radio-Activity’, Kraftwerk had recorded in a mix of both the German and English languages. However, ‘Trans-Europe Express’ was recorded as two completely separate albums, one in German and one in English. At the insistence of the Label Manager at Capitol Records, Maxime Schmitt, ‘Les Mannequins’, a French version of the track ‘Showroom Dummies’, was also added. This heightened the European journey concept of the album, along with the emphasis the group wished to place on the post-war re-defining of German culture and of modern industrialisation. At the time of release, the album had average reviews, reaching 119 on the American charts and being voted number 30 in 1977’s Pazz and Jop Critics Poll. Music critic Robert Christgau wrote the album’s “textural effects sound like parodies by some cosmic schoolboy of every lush synthesiser surge that’s ever stuck in your gullet—yet also work the way those surges are supposed to work”. The album didn’t chart in the UK until 1982, when it stayed in the charts for just seven weeks, peaking at number 42. A release of the single, ‘Showroom Dummies’, made the charts for five weeks, making a high of number 25. Although not a huge hit at the time, the legacy of this album went on to be considerable. Techno owes a debt to its clean beats, whilst Afrika Bambaataa’s heavy borrowing for ‘Planet Rock’ also makes it an influence on hip-hop. If you’re too young to have heard it, or it’s been a while since you did, dig out the original album or 2009 remaster and sit back and pay homage to the pioneers of electronica and grandfathers of techno....
    • Live Music
      Live MusicElectronic music bands / Events and ConcertsElectronic music sounds fantastic through headphones or home speakers. But in a stadium or venue, can it conjure up the same ‘raw’ sound experience and atmosphere as a live rock gig? And what about the artists? Are they ‘real’ musicians or simply pushing a button on studio-based work? Although plenty of producers view a mixing desk as an instrument in its own right, beyond DJing, it’s risky to attempt to create fully live electronic music. But the boundaries are being pushed and blurred, with electronic acts featuring live instrumentalists at their gigs and traditional musicians crossing into the electronic genre. Blurring the Boundaries: Electronic Music ‘Live’ Here’s a quick look at some of our current favourite artists currently featuring live music elements in their onstage gigs: Disclosure: This English duo claimed they didn’t know anything about DJing, so they learned instruments to mimic the rock and pop sounds they grew up listening to. As a result, their onstage performances feature a live setup of guitars, keyboards, and drums, giving a raw sense of excitement to their mixes and helping make them an in-demand production duo. Floating Points: Although starting out as a DJ, British electronic music producer Floating Points (Sam Shepherd) has adapted his gigs to incorporate a much more live music approach, performing with an 11-piece electronic orchestra including guitar, woodwind, violin, trombone, cello, and flute. KNOXA: Another UK production team using live instrumentation are Bath based KNOXA. The three members play twelve different instruments between them, combining them with their DJing skills to create versatile and exciting live performances. GRiZ: On the other side of the pond, look out for Detroit native GRiZ, a classically trained musician who mixes his piano, oboe and saxophone skills and a healthy dose of funk and jazz into his experimental Glitch Hop....

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